Photos are one of the most important elements to helping your business earn conversions. When you sell products online, it’s important to provide your audience with valuable information that helps them convert. Upload high-quality images for your Amazon listing optimization This will lead to more conversions, which in turn boosts your Amazon ranking.ģ. Users can’t see these keywords when they look at your listing, but your product can still rank for them.īy integrating the right keywords into your listing, you’ll encourage more relevant leads to find your listing. Amazon offers backend keywords which, as the name says, appear on the backend of your site. When you plug “rubber boots” in Sonar, you generate keywords like “rubber rain boots” and “ rubber boots.” These are great keyword options to include if you were listing rubber boots.įor the keywords you can’t fit into your description, you can plug them into the backend of your listing. This allows you to rank for other specific keywords, so you can drive more valuable leads to your product.Īs an example, let’s say you’re trying to sell rubber boots. You only need to integrate your keywords once to rank for them. When you fill out your Amazon listing, include other keywords in your product description and details. This is the most relevant keyword to your listing. Your most important keyword should be placed in your title. You can use Amazon keyword tools, like Sonar, to find Amazon-specific keywords. Your Amazon keywords will help you reach relevant leads, which will lead to more conversions (and a boost in your ranking). Optimizing your Amazon listing starts with choosing the right keywords. They can feel confident that your business will try to rectify things if they have a poor experience with your product. Trying to correct issues or recognizing poor experiences says a lot to future buyers. When you get bad reviews, take time to respond to them. People want to see products with 4+ star rating because they can see what people like and dislike about the product. If people see your product has all 5-star reviews, they may wonder if the reviews are authentic. In fact, it is better to earn a mixture of reviews. You don’t need to earn all 5-star reviews to improve your ranking. Encourage your audience to be honest about their experience. When people purchase your products on Amazon, ask them to leave a review about the product. Products with good reviews rank higher because they’re more likely to end in conversion. Amazon cares about customer satisfaction because they want people to continue to buy and want new people to convert. One of the best ways to improve your Amazon listing’s ranking is to earn customer reviews. Now that you understand how Amazon ranks their products, it’s time to start optimizing your product listings.
These are all important factors to consider when you’re trying to get your products to rank in Amazon’s search results.Ħ tips for boosting your Amazon product ranking It bases this information on your title, description, and keyword selection. Relevance to query: Amazon ranks your product based on how relevant it is to the search results.If your products are priced higher than the competition, they will assume your conversion rate will be low (because users want the best deal) and will rank your product lower. Pricing: Amazon can predict your conversion rate based on your pricing.High-quality images lead to a higher chance of earning conversions. Image quality: Leads want to see clear images of your products, so they can judge if your product is right for them.They’re in the business to earn conversions and people are more likely to purchase products with a higher star rating.
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